Key Parameter | Value | Source |
---|---|---|
Ratio of ChatGPT Plus subscribers in the US in July 2023 | 1 | |
ChatGPT Plus subscribers in July 2023 | 2 |
To estimate this, we anchor to the closest data point in time, which is from an Andressen-Horowitz report, putting the number of US-based Plus subscribers at 2 million in July 2023[2].
This is conveniently 5 months after ChatGPT Plus launched in Feb 2023, so no time adjustment is needed.
To adjust for users outside the US, we reference Appfigures mobile revenue data, which gives 60% of mobile Plus subscribers as from the US in October 2023[1]. This is the closest datapoint we have to July (Plus was released in February), and the figure aligns well with the average US-global ratio for paid consumer software, as well as with and our estimate for the ratio at a later date, April 2024[1.1.1].